INSTAMERCIALS™
Reliable video-based advertising for the Web

Existing technology limits branding capability.

• Banner ads have sharp constraints on size, palette, resolution, motion, and audio.
• Variations (animated GIFs, Java banners, skyscrapers) make only marginal improvements.
• Animation-based ads (Flash, push) have similar limitations plus additional complications.
• Existing video technology is unreliable: files take too long to download, multiple formats make some files unplayable, and user dialogs are annoying and may be canceled.
• Streaming video may be incomplete, or stuttering, and is subject to net congestion.

The Instamercial™ offers reliable video-based web advertising

• US and world patent-pending method provides smooth, rich video via the web.
• Technology avoids the problems of streaming such as negotiated resolution and stuttering.
• Method offers, but does not require, accompanying audio.
• Format is familiar, and display requires no user action.
• Assertive delivery stands out from web-page clutter and visual noise.
• Advertiser knows exactly what message the user will see.

The Instamercial™ is targeted at today’s market–and tomorrow’s.

• Designed to communicate with recent or near-future web beginners–half the US population.
• Unique "viral" feature allows users to forward clever and catchy messages to friends.
• Advantages over existing video technology will persist as connection speeds increase.
• Qualities designed for slow wired network connections are ideal for wireless devices.

Revenue streams are huge, and ownership is valuable.

• Expected present value of revenue in the US alone over the next ten years is $1.74 billion.
• Expected net present value of ownership ranges from tens to hundreds of millions of dollars.
• Other countries, other years, and business synergies will increase these amounts.
• Nominal (then-year) figures will be substantially higher.